Dallas Cowboys Cheerleaders Score Major Pay Raise After Netflix Docuseries

ARLINGTON, TX – June 19, 2025 – Following intense advocacy and public scrutiny, the Dallas Cowboys Cheerleaders—a beloved NFL institution known as “America’s Sweethearts”—will receive a remarkable 400% pay increase for the 2025–26 season, a development unveiled during the second season of Netflix’s hit series America’s Sweethearts: Dallas Cowboys Cheerleaders.

Spotlight on Change: From Sweat and Sacrifice to Solidarity

Previously, some veteran cheerleaders earned as little as $15 per hour or $500 per appearance, requiring them to juggle additional jobs just to get by. Stories like Jada McLean nearly facing eviction brought their financial strain into bold relief. The Netflix show gave these stories national airtime, sparking outrage and driving decisive action.

Veterans like Megan McElaney described the raise as “life-changing”, with senior cheerleaders now set to earn upwards of $75 per hour, reflecting the demanding commitment they give to games, practices, appearances, and charity work.

Major Details at a Glance

Behind the Scenes: Rising Voices & Changing Culture

Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders—now streaming Season 2—follows 2024’s auditions, grueling practices, team dynamics, and the behind‑the‑rally‑lines campaign for fair compensation.

Leaders like Kelli Finglass and Judy Trammell applauded the squad’s solidarity and resilience—and highlighted moments of personal growth—even amid discouragement

Season 2 also spotlights veterans such as Jada McLean and Armani Latimer leading the charge for equitable wages. Latimer, known for advocating mental health and raising awareness about alopecia, was at the forefront of the campaign

Inspiring rookie comeback stories—like Charly Barby and Kelly Villares overcoming cuts and health setbacks—add emotional depth to the show.

“America’s Sweethearts” Season 2 Highlights

• Group Leaders & Point Dancers: Jada McLean, Chandi Dayle, Armani Latimer, and Megan McElaney headlined the team both on and off-field.
• Rookie Triumphs: Fresh talent like Madie Krueger, Abby Summers, Ariel Brumfield, and Ava Lahey bring energy and determination.
• Coaching Corner: Director Kelli Finglass (since 1991) and choreographer Judy Trammell continue shaping the squad’s image and ethical culture.

Why This Matters

1. Fairness in Focus
   The cheerleaders’ battle reflects broader concerns over equitable pay in sports, entertainment, and gig work.
2. Shining Through Media
   Netflix’s series offered a powerful platform, proving visibility can accelerate meaningful reforms.
3. Redefining Roles
   The narrative reinforces that NFL cheerleading demands athleticism, time, professionalism—and should be compensated accordingly.
4. Inspiring All Generations
   The stories resonate widely, uplifting anyone fighting for fairness and recognizing that visibility can lead to change.

Frequently Asked Questions

People Are Talking

Reddit’s r/popculturechat buzzed with excitement:

Dallas Cowboys cheerleaders get ‘400 percent increase’ after pay fight in ‘America’s Sweethearts’ – Putting In The Work.

Fan comments highlight how “life-changing” this step is—and underscore that performing is serious, rigorous work deserving of respect (and fair wages).

Looking Ahead

The raise is a milestone—but cheerleaders themselves emphasize this is just step one. As Jada McLean stated:

This campaign matters for women everywhere. We’re not just performers—we’re dedicated professionals deserving fair pay.

With America’s Sweethearts gaining popularity, and public attention heightening, this could trigger similar reforms across NFL squads and entertainment sectors.

Final Thoughts

The Dallas Cowboys Cheerleaders have long dazzled fans with high-energy performances, precision routines, and unwavering team spirit. But behind the glittering uniforms were years of underappreciated labor. This year’s massive pay raise isn’t just a win for these 36 women—it’s a signal that times are changing.

Thanks to the raw honesty shown in America’s Sweethearts, what was once whispered behind closed doors is now part of a national conversation about respect, value, and fairness in the workplace. From the locker room to the boardroom, these cheerleaders proved that even in traditionally glamorous roles, there’s room to demand more—and to get it.

This isn’t just about money. It’s about recognition, dignity, and leading by example. If America’s Sweethearts can shift the system, maybe it’s a sign that other overlooked performers—on and off the field—won’t stay silent much longer.